The Paradox of Choice 🤔
Freedom. A core tenet of United States culture. What embodies freedom more than individual choice?
Following this logic, more choices = more freedom. Therefore, having more choices is always virtuous, right?
The Paradox of Choice Barry Schwartz counters this reasoning in his book The Paradox of Choice: Why More is Less. He argues that too much choice can have negative consequences. In particular it can have these effects:
Decision Paralysis - We don’t feel confident we’ll make the best choice, so we don’t make any decision at all.
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